Pizza chain Domino's Pizza has launched a real-time delivery tracking system for its customers in Malaysia and Singapore, allowing them to check on their delivery orders.
In a Tuesday press briefing, Ba U Shan-Ting, chief operating officer of Domino's Pizza Singapore, announced the rollout of the tracking services, which is now available on its Malaysia and Singapore Web sites.
GPS Tracker, short for "Great Pizza Service" Tracker, is an online portal that lets customers know if their pizza is being prepared, baked, boxed, packed or already on its way, Ba U said. The service does not actually tap GPS (global positioning system) technology.
The Web service, paired with Domino's Pizza's 30-minute delivery promise, aims to offer better customer service by providing greater insight into the progress of their pizza order allowing them to better manage their time before it is delivered, he added.
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