5/24/10

Taco Bell Franchise History


Glen Bell, a former Marine, began the chain with his first restaurant in San Bernardino, California. He named it Bell's Drive-in. Glen Bell was 23 when he left the Marine Corps in 1946. He was an avid Mexican food take-out customer. Aware of the hang-ups in ordering tacos to go from a full-service restaurant, he wanted to change the method of preparation. He began by selling various hot dogs, including a chili dog in a Mexican neighborhood. At the same time, he researched tacos. Glen Bell sold the El Tacos to his partners and built the first Taco Bell in Downey in 1962. Kermit Bekke, a former Los Angeles police officer, bought the first Taco Bell franchise in 1964 on Western near Carson Avenue. It may have been the first with an adobe brick facade. Dane Stephenson established the first Taco Bell in New Jersey in 1964. Bell passed away on January 17, 2010 at 86 years old.

In 1991, Taco Bell opened the first Taco Bell Express in San Francisco, California. This concept is a reduced-size restaurant with a limited menu (primarily items priced under $1), meant to emphasize volume.[1] Taco Bell Express locations operate primarily inside convenience stores, truck stops, shopping malls, and airports.

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